Our Story
Planet Guard was founded by two entrepreneurs building a practical, measurable recycling model designed specifically for Toronto's restaurants, bars, and event venues.
Registered in Canada on World Environment Day, June 5, 2024
Planet Guard began as an entrepreneurship project at a Toronto college. Talking to local restaurant owners, the founders kept hearing the same story: businesses wanted to recycle more, but they lacked the space, the time, or an affordable collection option that actually worked around service hours.
The company was officially registered on June 5, 2024 — World Environment Day — and launched operations later that year with roughly 40 Toronto restaurant partners. The mission was simple: make practical recycling accessible to the hospitality industry, and prove the impact with real numbers.
Co-Founder · Business Development Lead
Sercan leads hospitality partnerships and customer relationships at Planet Guard, bringing a background in business development and a hands-on understanding of what Toronto operators need from a recycling partner.
Co-Founder · Operations Lead
Ataberk oversees operations, finance, and the technical systems Planet Guard uses to track material flows — turning every pickup into transparent, measurable environmental data.
To make practical, measurable recycling accessible to Toronto's foodservice, hospitality, and event industries.
To build a scalable circular-economy network connecting businesses, consumers, recycling processors, and communities.
Environmental responsibility. Reliability. Transparency. Local partnership. Innovation. Measurable impact.
June 2024
Officially incorporated on World Environment Day.
December 2024
First scheduled pickups begin across Toronto.
Initial Phase
Toronto hospitality businesses on board and reporting.
Next Stage
More processing capacity, larger network, additional cities.